How to Evaluate Your Website’s Strength and Improve SEO Performance

In the competitive digital landscape, understanding how your website performs in search engine rankings is essential. Website authority plays a significant role in determining your visibility on platforms like Google. While there are numerous SEO metrics available, two of the most important ones are page authority (PA) and domain authority (DA). These indicators help website owners, marketers, and SEO professionals assess a website's ability to rank well. Page authority measures the strength of a specific webpage, while domain authority evaluates the overall strength of the entire domain. Both scores are developed by Moz and range from 1 to 100—the higher the score, the greater the potential to rank on search engines. If you're looking to enhance your SEO strategy, it’s vital to monitor these scores regularly. You can easily check pa and da using online tools that give you instant insight into your website’s current SEO performance. A domain with a high DA is generally tru...